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The digital destination is a mobile-first, personalized website to inspire and inform travelers

Imagery from Visit California's newly launched website.
Imagery from Visit California’s newly launched website.
Imagery from Visit California’s newly launched website.

VANCOUVER & LA, Sept. 23, 2020 (GLOBE NEWSWIRE) — Appnovation recently launched the latest version of Visit California’s consumer website, VisitCalifornia.com, a personalized and mobile-first experience that promotes California as a preeminent tourist destination and showcases the state’s abundance of offerings.

The site launch comes in the midst of a global pandemic that has had an unprecedented impact on travel. While California continues to adjust its reopening guidelines to slow the spread of COVID-19, the site serves as a resource letting visitors know how to travel responsibly and linking to local information regarding regulations and openings, as well as serving up inspiration for future travel.

The new website enables Visit California to adapt during these ever-changing times by showcasing communities that are open

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