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By Aditya Kalra

NEW DELHI (Reuters) – Dozens of India’s technology startups, chafing at Google’s local dominance of key apps, are banding together to consider ways to challenge the U.S. tech giant, including by lodging complaints with the government and courts, executives told Reuters.

Although Google, owned by Alphabet Inc <GOOGL.O>, has worked closely with India’s booming startup sector and is ramping up its investments, it has recently angered many tech companies with what they say are unfair practices.

Setting the stage for a potential showdown, entrepreneurs held two video conferences this week to strategise, three executives told Reuters.

“It’s definitely going to be a bitter fight,” said Dinesh Agarwal, CEO of e-commerce firm IndiaMART <INMR.NS>. “Google will lose this battle. It’s just a matter of time.”

He said executives have discussed forming a new startup association aimed chiefly at lodging protests with the Indian government and courts against the

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