Search Engine Journal’s ebook, A Complete Guide to SEO, provides an extensive overview of everything you need to know to be successful at search engine optimization today.
SEO is a fast-paced and dynamic field. It can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work.
That’s why it’s crucial for you to stay well-informed and learn continuously.
SEO is also more complex than ever in 2020.
It takes more than just building links, creating any old content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand.
You need to keep track of and understand:
- Emerging trends (e.g., voice search).
- Algorithmic changes.
- Technological advancements (e.g., machine learning).
- Your audience (e.g., how they behave and what they want).
So how do you develop an SEO strategy to dominate your competition in Google and other