June 20, 2020 | seo | No Comments
As the CEO of a digital marketing agency specializing in search engine optimization services, I’m convinced of its effectiveness for getting top positions in organic ranking and getting targeted traffic to a website. However, SEO isn’t a one-time investment; it’s an ongoing process of improving content based on the updates in Google algorithms.
Google improves its search function by organizing the world’s information and making it universally accessible. In the last five years since its explosive growth, SEO has undergone many changes. Some of the game-changing updates Google has rolled out in the past decade are RankBrain, Hummingbird and the Exact Match Domain update. These algorithms make the search engine smarter than ever. Although these updates make life easier for end-users, SEO specialists and brands are forced to stay on their toes to quickly integrate these new techniques into their digital marketing strategy.
Below, I have identified three crucial trends