Google, like time itself, stands still for no one. Over the past 18 months or so, the search engine giant has made big changes to its algorithms. Among Google’s goals: Improve the user experience by delivering relevant, fresh, quality content and, at the same time, crack down on those using questionable search engine optimization (SEO) techniques to gain an unjustified ranking position.
Moz, which delivers Software as a Service SEO and other tools, even keeps a regularly updated Google Algorithm Change History. In 2012, the blog listed 37 significant algorithm changes alone.
So what does all this change mean for online marketers who legitimately use SEO techniques? Have the rules of the game changed completely or stayed the same? Or are they somewhere in between?
SEO experts agree that creating high-quality content, which earns authentic links from trustworthy and/or authoritative sites, still is and has always been the best SEO