October 4, 2020 | technology | No Comments
- Google’s deal to buy Fitbit is on the ropes. Despite making concessions to appease regulators, competitors say it’s not enough.
- But Fitbit isn’t the only wearable tech company that could help Google take the fight to Apple.
- We asked analysts to pick out some other companies Google could potentially acquire if the Fitbit deal doesn’t go through – or even if it does.
- Visit Business Insider’s homepage for more stories.
We’re approaching a year since Google declared its plan to acquire wearables company Fitbit for $2.1 billion, and the deal still hasn’t closed.
The acquisition has been under intense scrutiny around the world, and right now European regulators are digging deep into the deal. Earlier this week it was reported that the merger could be close to clearing after Google offered some concessions to regulators, but Reuters now reports that rivals say these aren’t enough.
Google showed us this week that it’s still serious about hardware, and it has big ambitions in wearables. It recently snapped up Canadian smartglasses maker North, while acquiring Google could help catch Apple in what is becoming one of the next big tech battlefields.
But it’s not Fitbit or nothing. Here are some other wearables health companies that Google could try to snap up if its Fitbit deal doesn’t succeed (or even if it does), based on expert opinions and Business Insider’s own analysis.