- Apple has around 300 retail stores in the United States and Canada
- Apple’s operations team will decide where the order will be shipped from
- The company is expected to announce new products Tuesday
Apple expects to deliver its products a day after receiving orders by shipping them directly from its network of about 300 retail stores across the United States and Canada, finding new ways to utilize its stores amid restrictions imposed due to the COVID-19 pandemic.
Apple informed its staff that customers who live within 100 miles of an Apple store will benefit from this strategy, Bloomberg reported.
The tech giant usually ships iPhones, iPads, Macs and other products from its warehouses or directly from China. Apple will use the United Parcel Service in Canada and FedEx in the United States to ship products faster.
This will not be an optional service and customers will not be aware when it happens. Apple’s operations team will decide which item will be shipped in what way.
Apple tested this system in July in some stores after they started reopening following the COVID-19 pandemic.
The company is pondering whether to turn some of its retail stores that remain shut, into online support and call centers. Some retail employees are already working as online support staff for the company, according to the report.
Apple is expected to launch a slew of new products including four new iPhones with 5G compatibility, a new iPad Air, new products in its audio range, and the first Macs with Apple’s own processors at its annual event on Tuesday. Apple will also unveil widely anticipated iPhone 12 models tuned to super-fast new 5G telecom networks in an update considered vital to the company’s fortunes. Some of Apple’s rivals have already launched 5G models.