Business Insider’s top advertising and media stories for October 5

Home / Business Insider’s top advertising and media stories for October 5

Hi! Welcome to the Insider Advertising daily for October 5. Lucia Moses here, filling in for Lauren Johnson.

Today’s news: Tech chiefs to testify, why Pepsi isn’t following Coke into hard seltzer, and Triller user numbers disputed.

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ted cruz jack dorsey twitter

Sen. Ted Cruz, left, and Twitter CEO Jack Dorsey.

AP/Jacquelyn Martin; AP/Jose Luis Magana


The CEOs of Facebook, Google, and Twitter will all testify before Congress, days before the election, over legal protections for internet companies

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pepsi pepsico



AP Photo/Paul Sakuma


PepsiCo’s CEO explains why it’s shying away from hard seltzer even as Coca-Cola moves into booze

Pepsi and Coke have been taking different paths when it comes to selling beverages to pandemic-weary consumers.

PepsiCo is focused “100%” on its strategy in energy drinks, CEO Ramon Laguarta said on the company’s earnings call Thursday in response to a question about whether it would¬†follow Coca-Cola¬†into hard seltzer.

He indicated energy drinks offer more long-term potential while hard seltzer could be shorter-lived.

Read the full story here.


Mike Lu, CEO, Triller

Triller CEO Mike Lu.


American Express Business/YouTube



Insiders say TikTok rival Triller reported monthly active users that were 5 times higher than what some internal metrics showed

Read the full story here.


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