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October 14, 2020 | seo | No Comments
October 14, 2020 | seo | No Comments
October 13, 2020 | seo | No Comments
Press release content from KISSPR. The AP news staff was not involved in its creation.
10/13/2020, Glasgow // KISSPR //
October 13, 2020 – Glasgow, Scotland: Craig Campbell, the Glaswegian SEO expert, and content creator has officially signed a six-figure sponsorship deal with ODYS Global for Campbell’s YouTube channel.
Campbell has spent the last 2 decades in the digital marketing industry and now specializes in link building, online reputation management, and PPC management. The sought-after SEO consultant has been posting videos to his YouTube channel, Craig Campbell SEO, since 2017. At the beginning of quarantine, Campbell offered his viewers a free, in-depth digital marketing course on his channel, which exploded in popularity. Just 6 months later, he had amassed more than 45,000 followers.
Campbell is excited about the sponsorship with ODYS, an internet marketing company that sells premium domains. The company, whose name stands
October 13, 2020 | seo | No Comments
SEO and Social Media actions produce different outcomes. But they do have the same goal, and that is to drive website traffic and conversion.
The thing is, they both have vacancies. Surprisingly, they simply fill-in what’s lacking on the other. Let’s find out how their differences allow them to address their purpose.
Social Media directly captures an audience initially through their specific pain points, which is the strongest and most catchy emotion. Apparently, social media audiences are deeply emotional because they’re on a personal level, rather than business-like. The secondary goal is to target people based on their demographics, geographic location, and, most importantly, their interests. It requires creative content to drive traffic efficiently. Social media audience targeting requires you to present the content even if they’re not searching for it. And you need
October 13, 2020 | seo | No Comments
The innovative podcast hosting platform released a full podcast transcription workflow, enabling podcasters to boost organic discovery and improving the accessibility of podcasts to the hearing impaired
Today, Buzzsprout, one of the world’s largest podcast hosting platforms, announced the launch of a new feature set that allows podcasters to easily distribute their own episode transcripts to listeners.
This toolset is a huge step forward in improving the accessibility of podcasts for the hearing impaired, as well as enhancing the end listener’s experience by allowing them to read along while listening. Additionally, transcription is critical to search engine optimization (SEO) and can boost podcasters’ ability to get discovered and grow their audiences.
“We love podcasts and are in a good position to provide solutions to some of the growing pains this industry is facing,” said Kevin Finn, Co-Founder of Buzzsprout. “Discoverability and accessibility are at the top of our list. It’s
October 13, 2020 | seo | No Comments
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The PR Maven(R), CEO & Founder, Marshall Communications, creating & implementing marketing/PR/personal branding strategies.
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In today’s digital world, Google Search is pretty much everything. Google processes an average of over 3.5 billion searches per day and 1.2 trillion searches annually. That comes out to more than 40,000 queries every second.
And it’s not just searches for “cooking recipes” or “how to change a tire” that make Google the world’s most dominant search engine: Google Search is also home to “top stories,” user-specific advertisements and much more. It is essentially a one-stop shop for everything.
With that in mind, brands need to make their Google SEO — that is, where they appear in search results — a top priority. Whether you’re promoting a personal brand or an organizational brand, there are ways you can create and post content online that will make your brand show up with more authority and
October 13, 2020 | seo | No Comments
Part of building a good working relationship from the start has to do with clarifying expectations. Getting the internal and external teams together is a first step in creating a context where both the agency and the client can ask their questions and obtain alignment.
You probably have quite a lot of information from the sales process, but this is a great moment to review the client profile and add new data to it.
So think about a kick-off call with everyone involved – the client representatives, the account representative, maybe the Head of Client Service, the agency CEO, the SEO strategist, content writer, etc.
Decide on the roles based on their direct involvement with the audit, strategy, and the following SEO campaign and its specific.
Large meetings can sometimes mean that not everyone gets to have their voices heard,
October 13, 2020 | seo | No Comments
You’ve heard it a million times.
“Content is king.”
Create amazing content, and you’ll automatically win in the SERPs, drive a legion of visitors to your site, and basically win the SEO game.
But that isn’t quite true.
In reality, content is only one piece of the puzzle.
Without the other pieces, chances are your stunning content will remain invisible.
So, what are these other working parts you need to boost your traffic?
And is amazing content overrated?
Can you skip on quality and simply focus on other SEO factors?
Let’s get these questions answered.
First things first.
If content is only a piece of the puzzle, is it OK to skip over quality?
The short answer: No.
The longer answer: without the content your audience craves, none of your SEO strategies will matter.
Picture yourself in the shoes of a searcher
October 13, 2020 | seo | No Comments
No matter the industry, the first place most people go to look for the services they need and want are search engines like Google, Yahoo, and Bing. Consumers don’t have a clear understanding of how search results work. However, they’re most likely to click on the first results to appear in the Search Engine Results Page (SERP) as they believe it to be the most relevant option.
However, there are a defined number of places at the top of the results page. As the construction market becomes more competitive, you need to rise above the crowd. Search Engine Optimization (SEO) is your chance to gain potential clients who turn to the internet for the residential or commercial building and remodeling services that you offer.
SEO involves utilizing strategies, processes, and tactics that can help your business rank first in the SERP. This will attract organic traffic to your website, and
