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Hi! Welcome to the Insider Advertising daily for October 9. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.
Today’s news: Paul Palmieri’s new e-commerce startup, Expedia’s PR scramble, and Amazon’s plan to rewrite the retail calendar.
![Paul Palmieri et al. posing for the camera: Tradeswell](https://www.msn.com/{"default":{"load":"default","w":"80","h":"60","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19Qbsc.img?h=600&w=799&m=6&q=60&o=f&l=f&x=696&y=330"},"size3column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19Qbsc.img?h=469&w=624&m=6&q=60&o=f&l=f&x=696&y=330"},"size2column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19Qbsc.img?h=469&w=624&m=6&q=60&o=f&l=f&x=696&y=330"}})
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Tradeswell
Read the investor deck this adtech vet used to raise $3.3 million for what he calls ‘the Bloomberg terminal’ for the booming e-commerce industry
Read the full story here.
![a hand holding a cellphone: svetlichniy_igor/shutterstock](https://www.msn.com/{"default":{"load":"default","w":"80","h":"60","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19Qbsj.img?h=600&w=799&m=6&q=60&o=f&l=f"},"size3column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19Qbsj.img?h=469&w=624&m=6&q=60&o=f&l=f"},"size2column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19Qbsj.img?h=469&w=624&m=6&q=60&o=f&l=f"}})
© svetlichniy_igor/shutterstock
svetlichniy_igor/shutterstock
Expedia sought PR help after pandemic-related cancellations led to scores of disappointed customers
Read the full story here.
![a screen shot of a book: FILE PHOTO: Prompts on how to use Amazon's Alexa personal assistant are seen in an Amazon ‘experience centre’ in Vallejo Reuters](https://www.msn.com/{"default":{"load":"default","w":"80","h":"53","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19o7bM.img?h=533&w=799&m=6&q=60&o=f&l=f"},"size3column":{"load":"default","w":"62","h":"42","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19o7bM.img?h=416&w=624&m=6&q=60&o=f&l=f"},"size2column":{"load":"default","w":"62","h":"42","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19o7bM.img?h=416&w=624&m=6&q=60&o=f&l=f"}})
© Reuters
FILE PHOTO: Prompts on how to use Amazon’s Alexa personal assistant are seen in an Amazon ‘experience centre’ in Vallejo Reuters
Read the full story here.
More stories we’re reading:
Thanks for reading and see you on Monday! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.
— Lauren
Video: Amazon says it will hire 100,000 more employees in US and Canada (TODAY)
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