Tag Archive : Acceptance

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Technology Acceptance Models

May 4, 2020 | technology | No Comments

The Technology Acceptance Model (TAM) is an [information systems] theory that models how users come to accept and use a technology. The model suggests that when users are presented with a new software package, a number of factors influence their decision about how and when they will use it, notably:

o Perceived usefulness (PU)

“The degree to which a person believes that using a particular system would enhance his or her job performance”.

By Fred Davis

o Perceived ease-of-use (EOU)

“The degree to which a person believes that using a particular system would be free from effort”.

By Fred Davis

The technology acceptance model is one of the most influential extensions of Ajzen and Fishbein’s theory of reasoned action (TRA) in the literature. It was developed by Fred Davis and Richard Bagozzi. TAM replaces many of TRA’s attitude measures with the two technology acceptance measures, ease of use, and usefulness. … Read More

Technology Acceptance Model

May 1, 2020 | technology | No Comments

Advances in computing and information technology are changing the way people meet and communicate. People can meet, talk, and work together outside traditional meeting and office spaces. For instance, with the introduction of software designed to help people schedule meetings and facilitate decision or learning processes, is weakening geographical constraints and changing interpersonal communication dynamics. Information technology is also dramatically affecting the way people teach and learn.

As new information technologies infiltrate workplaces, home, and classrooms, research on user acceptance of new technologies has started to receive much attention from professionals as well as academic researchers. Developers and software industries are beginning to realize that lack of user acceptance of technology can lead to loss of money and resources.

In studying user acceptance and use of technology, the TAM is one of the most cited models. The Technology Acceptance Model (TAM) was developed by Davis to explain computer-usage behavior. The … Read More