Tag Archive : AdWords

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SEO Vs Google AdWords – Online Marketing

May 2, 2020 | seo | No Comments

So you’ve just got your amazing new website designed. What now? How do you get your target market/audience to explore your new online business home? The answer? Online Marketing.

Online Marketing, also known as internet marketing, is the art of using various techniques and methods to advertise and sell products or services via the internet. These techniques and methods can be categorized into the follow: E-mail marketing, YouTube Marketing, Blogging, Social Media Marketing, Affiliate Marketing and more.

However, today I would like to focus on one main category of online marketing, Search Engine Results. Search Engine Results is divided into two sub groups – SEO (Search Engine Optimization) and Pay Per Click (paid advertising). More specifically, I would like to focus on Google AdWords.

SEO (Search Engine Optimization)

SEO is a natural/organic way of getting your website to display within the top results on search engines such as Google, Bing … Read More