Tag Archive : Afloat

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Still unsure about whether to invest more of your marketing efforts in SEO during the Covid-19 pandemic?





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Want to know why some brands have been increasing, instead of cutting, their SEO budgets amid all this uncertainty?

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Let’s take a look at how the unique strengths of search engine marketing (SEM) have helped a few discerning businesses stay afloat while others have faced extinction. As you’ll see, SEM isn’t going anywhere — in fact, it’ll be particularly essential to businesses well after the pandemic ends.

The impact of Covid-19 on marketing spend

First, let’s take a look at what exactly happened to the world of marketing as the Covid-19 pandemic shut down entire countries worldwide.

Related: Want to Rank Higher on Google? Learn SEO Strategies From an Expert.

The panic surrounding the novel coronavirus early this year caused many businesses around the

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