September 26, 2020 | seo | No Comments
Still unsure about whether to invest more of your marketing efforts in SEO during the Covid-19 pandemic?
Want to know why some brands have been increasing, instead of cutting, their SEO budgets amid all this uncertainty?
Let’s take a look at how the unique strengths of search engine marketing (SEM) have helped a few discerning businesses stay afloat while others have faced extinction. As you’ll see, SEM isn’t going anywhere — in fact, it’ll be particularly essential to businesses well after the pandemic ends.
The impact of Covid-19 on marketing spend
First, let’s take a look at what exactly happened to the world of marketing as the Covid-19 pandemic shut down entire countries worldwide.
Related: Want to Rank Higher on Google? Learn SEO Strategies From an Expert.
The panic surrounding the novel coronavirus early this year caused many businesses around the