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In Amazon’s Prime Day ad this year, even the cartoon dog walker is wearing a mask.


This story is part of Amazon Prime Day, CNET’s guide on everything you need to know and how to make sure you get the best deal.

Last year’s Amazon Prime Day TV ad featured geometric cartoon townspeople — who built their trucks, parade floats and houses out of Amazon delivery boxes — at a boisterous parade, with a liveried band showing off all the great deals on fashion, home goods and electronics. In 2020, the backdrop is a suburban neighborhood where the same fictional characters are home, socially distanced watching a movie from a backyard projector or celebrating a new shipment of pajamas. Those on the street are wearing masks.

That’s right, even Amazonville appears to have been stricken by the COVID-19 lockdown, highlighting what an entirely changed Prime Day it will

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