October 5, 2020 | website | No Comments
New Digital Design Improves Customer Experience for Top-Selling Electronics Brand
Appnovation worked with TCL to relaunch its U.S. and Canadian consumer websites, improving customer experience for the top-selling electronics brand.
NEW YORK, NY AND VANCOUVER, BC, Oct. 05, 2020 (GLOBE NEWSWIRE) — TCL®, one of the world’s best-selling consumer electronics brands and leading technology companies, selected Appnovation, a global digital consultancy, as its digital partner to redesign and migrate its consumer websites for the U.S. and Canadian regions to a new content management system. A continuation of TCL and Appnovation’s long standing relationship, this project will enable consumers to find and compare products more quickly and easily.
The transformation project includes migrating the North American TCL websites to Adobe Experience Manager. Experience Manager was chosen to ensure consistency across worldwide