Tag Archive : Attracts

/ Attracts

This week I launched my brand new website: actionplan.club

Over the last 20 years, I’ve designed and launched a total of seven different versions of my site.

In the process, I’ve learned a number of things, made a lot of mistakes and gained some wisdom about how to make a website serve your business and help you attract more clients.

Today, I’d like to share a summary of those insights.

A client-attracting tool

That’s ultimately what a website is. It’s not a monument to your ego or something beautiful to look at (although there’s nothing wrong with a visually attractive website).

For independent professionals, a website needs to explain to your prospective clients why you’re the person to help them with their particular issues and challenges.

A Lead-gathering tool

When someone visits your website, they should be inspired to take some sort of action right on the spot – otherwise, … Read More