May 4, 2020 | website | No Comments
This week I launched my brand new website: actionplan.club
Over the last 20 years, I’ve designed and launched a total of seven different versions of my site.
In the process, I’ve learned a number of things, made a lot of mistakes and gained some wisdom about how to make a website serve your business and help you attract more clients.
Today, I’d like to share a summary of those insights.
A client-attracting tool
That’s ultimately what a website is. It’s not a monument to your ego or something beautiful to look at (although there’s nothing wrong with a visually attractive website).
For independent professionals, a website needs to explain to your prospective clients why you’re the person to help them with their particular issues and challenges.
A Lead-gathering tool
When someone visits your website, they should be inspired to take some sort of action right on the spot – otherwise, … Read More