By Jonathan Maxim, app founder, growth marketer and yogi nerd working at K&J Growth Hackers, serving Xfinity, TikTok, U.S. Dept of State & more.
SEO is one of those things no one wants to do. It requires patience, a lot of money and unmatched creativity — all things that are tough to come by in today’s society. SEO is the smart person’s game. It’s a classic tortoise-and-hare story: Slow and steady wins the race. Part of that slow-and-steady game is knowing when the rules change and how to adapt accordingly.
1. Backlinks are out; dynamic content is in.
Google’s search team realized a lot of people were using shady SEO tactics and building tons of backlinks from huge websites, so it fought back. You’d think a backlink from Forbes, one of the most trafficked sites in the world, would shoot you to the top of the ranks, but