October 7, 2020 | technology | No Comments
- McDonald’s is introducing the apple fritter, blueberry muffin and cinnamon roll to its permanent menu later this month.
- The chain’s breakfast sales have lagged during the pandemic because of the disruption to consumers’ normal routines.
- McDonald’s is also facing more competition for breakfast customers from rival Wendy’s.
McDonald’s is adding baked goods to its permanent menu for the first time in more than eight years as the fast-food giant tries to revive its breakfast sales.
Starting Oct. 28, customers will be able to buy an apple fritter, blueberry muffin or cinnamon roll at participating locations in the United States. The McCafe Bakery items will be available all day.
Throughout the coronavirus pandemic, McDonald’s breakfast sales have been under pressure as many consumers work from home, disrupting their usual commutes and breakfast habits. The NPD Group