Tag Archive : Blogging

/ Blogging

Blogging on your website increases profit, but there’s so much more that blogging can do. Branding your business is most effectively handled on your blog. Are you using your blog effectively for this purpose?

Let’s talk about what branding is, and isn’t.

Branding is a way of trademarking the value in your business. People begin to recognize your business as “top of the heap” when your brand becomes visible, high quality, and reputable. The key to blogging your brand is to add value.

Always ADD value when blogging on your website.

Bringing traffic to your blog through the topics you venture to discuss is one way to leverage your brand, and drive loyalty. Everyone wants to know the guy who brings value and quality. If you consistently add value to your website through blogging, your overall brand increases popularity.

And you gain traffic.

But how do you measure traffic? And … Read More

The SEO Advantages of Guest Blogging

May 4, 2020 | seo | No Comments

While algorithm updates by search engines have changed the SEO landscape considerably over the years, there have been a few things that have remained constant. One of these is the demand of search engines for unique and fresh content. Google and various other search engines give preference to websites that are creative with their content and take advantage of various content marketing strategies including guest blogging. This is an SEO technique, which involves writing and publishing a blog post on a third party website for promoting your brand subtly. How is this practice helpful?

In a nutshell, guest blogging is able to expose your brand to your relevant target audience and this can be immensely useful in generating brand awareness. These days, it is playing a very important role in helping businesses gain credibility and unearth networking opportunities. However, it is essential for businesses to choose the third party website … Read More