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NBCUniversal ad boss Linda Yaccarino is taking on a larger role within the media conglomerate as global chairman of advertising and partnerships, the company announced on Monday.

The promotion, effective immediately, positions Yaccarino, who has been spearheading an initiative to create a single ad-buying system that spans TV and digital, to unite more parts of NBCU’s ad business.

Yaccarino previously was chairman of advertising and partnerships, managing the media company’s portfolio of linear networks like NBC, digital platforms like Peacock, distribution partnerships, and client relationships.

In her new role, she adds to her purview NBCU’s local ads, company-wide marketing strategies, and a new data-strategy team that she’s charged with building. She continues to report to CEO Jeff Shell.

As part of the change: 

  • Local ads will be added to One Platform, NBCU’s all-in-one ad-buying system, which Yaccarino leads. The team that sells ads across NBCU’s local-TV stations and regional-sports networks,
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Michael Gorriz

Courtesy of Standard Chartered

From sourcing 2,000 laptops for computer-less staff to boosting remote working capacity 20-fold, Michael Gorriz spent the year at the center of a global bank’s scramble to cope with an office-emptying pandemic.

Standard Chartered Plc’s chief information officer had a ringside seat for the start of the crisis. While his bank is headquartered in London, the German-born Gorriz works from Singapore — a five-hour flight to Wuhan, the Chinese epicenter of the coronavirus outbreak. StanChart’s branch in Wuhan was locked down, giving an early inkling of what life under Covid-19 might be like.

The pandemic drove thousands of older customers online for the first time, stress-testing technology for a company that’s bet heavily on digital banking. The Wuhan outbreak also gave Gorriz a unique perspective on enabling working from home at a time when the crisis still seemed remote in

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Xbox Game Pass games can now be streamed through mobile devices thanks to xCloud, making it much easier than ever before to play The Master Chief Collection on the toilet. But this is just the start of Microsoft’s plans for streaming, and Xbox boss Phil Spencer has indicated in a tweet that streaming will make its way to Game Pass on Xbox and PC, too.

Replying to a tweet asking directly whether Game Pass on console and PC would allow for streaming at some point–allowing users to demo a game before committing to a download–Spencer responded saying that they have a plan in the works for this. “It’s in the long list of cool things the xCloud team is working on, just a bit further down the list,” he said.

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  • Instagram boss Adam Mosseri told Savannah Guthrie on “Today” that there are foreign adversaries trying to use social media to “their own end” ahead of the presidential election. 
  • “There are definitely foreign adversaries who are trying to use the platforms, or platforms like Instagram, to their own end,” Mosseri said. “We think of the election here in the US in 2020 as a huge test, not only for Instagram and Facebook, but for the industry at large.”
  • Mosseri oversaw Facebook’s News Feed during the 2016 election when Russia-linked agents spread disinformation on social media that reached millions of people, particularly on Facebook. 
  • It was a learning moment for Facebook, Mosseri said, noting that it took Facebook too long to “focus on the negative that can come from connecting so many people at scale.”
  • Visit Business Insider’s homepage for more stories.

Instagram boss Adam Mosseri said that foreign adversaries are attempting

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Genshin Impact is a free-to-play action RPG available for PS4, PC, and both Android and iOS devices. The game has managed to make a splash in the traditionally crowded fall season thanks in part to its The Legend of Zelda: Breath of the Wild-looking visuals and world.

In the video above, Max Blumenthal takes on one of Genshin Impact’s mini-bosses. In Genshin Impact, you play with a party of up to four characters, each of whom have control of the element of ice, fire, water, wind, electricity, or earth.

Genshin Impact has its detractors, largely because the game is driven by gacha mechanics. Gacha games are a lot like games that revolve around loot boxes in that they encourage players to use real-world money to buy in-game currency, which can then be spent to receive a random virtual item–in most cases (like Genshin Impact), a new character.

In the time

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  • Cryptocurrency entrepreneur Justin Sun paid $4.6 million for a charity dinner with Warren Buffett in January.
  • Sun hoped to convert Buffett into a Bitcoin fan, but instead one of his guests, eToro CEO Yoni Assia, embraced Buffett’s value-investing approach.
  • Assia read the definitive book on the subject written by Buffett’s mentor, hired a value-investing consultant, and became a bigger proponent of in-depth research and longer investment horizons, Bloomberg reported.
  • The boss of the social-trading platform also tweeted that value investing is a “hidden magic that reveals itself to you only after 20 years of making 15-20% and compounding it.”
  • Visit Business Insider’s homepage for more stories.

Cryptocurrency executive Justin Sun shelled out $4.6 million for a charity dinner with Warren Buffett in a vain attempt to convert the billionaire investor into a Bitcoin believer. Instead, one of his guests embraced Buffett’s signature value-investing strategy, Bloomberg reported on

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