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Cloud kitchen operator Sweetheart Kitchen has successfully secured €15 million (US$17.7 million) in a Series C funding round backed by strategic investors, led by the company’s founder and CEO Peter Schatzberg.

As a delivery-only multi-brand virtual kitchen, Schatzberg notes that the Dubai-based company is keen to invest their funding into supply chain technology, food design and hiring talent, as they had previously done, and which they plan to continue to do so. “Scaling units is certainly one important objective for us, but we are also investing in streamlining our processes and systems to achieve profitability.”

As a company that is only 15 months old, it’s noteworthy to point out its impressive milestones. The startup (which, according to a Wamda report, is backed by Germany’s Delivery

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This week, the US House Judiciary antitrust subcommittee published its final report as part of a 15-month inquiry into antitrust concerns in Big Tech – Amazon being one of the four companies under investigation. 

Many brands who have 1st party (“1P”) relationships with Amazon are currently entering their Annual Vendor Negotiations right now. This process is high stakes as it dictates the profit margins, available product assortment, and marketing budget for the upcoming year. Similarly, third party sellers – referred to as ‘partners’ in Amazon marketing materials but as ‘competitors’ behind closed doors – experience their own challenges. 

The report from the Subcommittee vindicates many brands who have felt a power imbalance at play in their relationship with the retail giant. Congress has spoken: you’re not alone, and this is not fair. Here are some of the themes from Tuesday’s report that are relevant to brands that sell products on

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Search marketing is a popular inbound marketing strategy.

Search influences a purchase enormously.

Up to 72% of buyers start research for a product or service by consulting Google.

Smart SEO marketing guarantees you a steady, ever-increasing flow of traffic, leads, and sales. But to nail it and reap all these benefits you need excellent SEO copywriters. Sadly, most brands trip up when hiring writers. Consequently, they don’t see results.

In this post, I will reveal three common mistakes companies make when hiring an SEO copywriter. Better yet, the post will suggest fixes for the missteps.

Mistake #1: Asking for academic degrees

A significant number of companies require degrees like BA In Communication Science or Creative Writing for writers to join their staff.

But that’s a massive blunder.

First, there are very few universities that teach SEO copywriting. Most college classes teach dry, formal, offline media stuff that doesn’t work online.

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