October 7, 2020 | technology | No Comments
In the two weeks since it was launched, North Carolina’s COVID-19 exposure app, SlowCOVIDNC, has been downloaded more than 100,000 times.
But Sam Gibbs, the deputy secretary for technology and operations at the N.C. Department of Health and Human Services, said the app shouldn’t necessarily be judged by the absolute number of North Carolinians who download it.
That’s because the state, he said, is being very specific about who it is marketing the app to. Rather than invest in widespread and expensive marketing to all residents in the state, DHHS is targeting the app toward specific populations.
For example, a large majority of people who have downloaded SlowCOVIDNC are students in the UNC System, community colleges or private universities in the state.
“It is not an overall number (of downloads) we are looking for — we are trying to get concentrations in places that” are at high risk, Gibbs