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SEO For Dummies Cheat Sheet

May 4, 2020 | seo | No Comments

From SEO For Dummies, 7th Edition

By Peter Kent

Search Engine Optimization (SEO) is a strange business. It’s full of conjecture, misinformation, and snake oil. SEO businesses are 80 percent scam, so if you hire someone to do it for you, you’ve got one chance in five of things going well. Therefore, you need to understand the basics of SEO so that you can either create a search engine–friendly website yourself or find a firm that knows what it’s doing.


Decide Which Search Sites You Care About

In North America, you really care about only two search engines: Google and Bing. Yes, there’s Yahoo! too, but Yahoo! gets search results from Bing, so if you’re in the Bing index, you’re in Yahoo!, too. And most sites that provide a search function get their results from one of these two systems. Those two systems are responsible for about 99 percent

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We take care of ample of things while developing a new website but seldom do we care about the domain name disciplines. Domain names often act as a juggernaut when it comes to creating an influence over click-through-rate, type-in traffic, branding, developing trust, mouth publicity, offline advertising and grabbing more attention in the SERP’s.

So from every aspect, we need to make sure that the domain name is sending the right signals in order to get the most value. Here are the top credible points to help you craft the right domain name.

1. Pick The Right Extension – While the most popular extension is.com but that doesn’t mean one should quickly opt for without acknowledging the following factors:

  • The Purpose of Website: If it is a business-oriented site then a.com or.biz could be worthwhile. But contrarily if it is meant for the organization then.org is the most viable option.
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