September 30, 2020 | technology | No Comments
Today’s corporate leaders realize that purpose is essential to starting and growing a business. That said, purpose alone won’t make your business successful. It is the integration of impact, quality products, customer service and meaningful storytelling that allows brands to gain a competitive advantage.
A company doing exemplary work marrying purpose and product is Bombas. The direct to consumer apparel brand donates a pair of socks for every pair they sell.
“Socks are the number one most requested clothing item at homeless shelters,” David Heath, co-founder and CEO of Bombas, tells We First. “It’s a luxury item for over 640,000 people who experience homelessness in the U.S. annually.”
In the past year, Bombas donated more than 40 million pairs of socks and shows no sign of slowing down. How do they do it? How