Copy is the unsung hero of websites.
All too often, text gets pushed by the wayside in favor of flashy images and fancy design trends.
When push comes to shove, a website with no copy is little more than a jumble of pictures and a color scheme.
Moreover, subpar copy will devalue a website – no matter how nice the design features are.
The realization that it’s time to update your web copy doesn’t always feel like a kick in the rear.
While not getting leads or having insanely high bounce rates are a couple of the glaring signs, many indicators don’t meet the eye.
In this post, you’ll discover six signs that it’s time to take a step back and re-examine your website copy.
1. Keyword Trends Are Making Your Web Copy Obsolete
Monitoring keyword trends and updating content should be common practice for any SEO professional.