Tag Archive : Copy

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6 Signs You Need to Update Your Website Copy

October 11, 2020 | website | No Comments

Copy is the unsung hero of websites.

All too often, text gets pushed by the wayside in favor of flashy images and fancy design trends.

When push comes to shove, a website with no copy is little more than a jumble of pictures and a color scheme.

Moreover, subpar copy will devalue a website – no matter how nice the design features are.

The realization that it’s time to update your web copy doesn’t always feel like a kick in the rear.

While not getting leads or having insanely high bounce rates are a couple of the glaring signs, many indicators don’t meet the eye.

In this post, you’ll discover six signs that it’s time to take a step back and re-examine your website copy.

1. Keyword Trends Are Making Your Web Copy Obsolete

Monitoring keyword trends and updating content should be common practice for any SEO professional.

But for

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SaaS websites need to be special.

There’s always a temptation to focus heavily on what your software does: the technology used in your processes, the features of your offering, etc. Those things are great – and they can serve as validation of your offering’s value.

But it’s important to put your own preconceptions aside when you’re designing your SaaS website. If you don’t intentionally work to view your website from an objective perspective, your site will almost certainly have too much jargon, be too complicated to navigate, or even miss your target demographic entirely.

With that in mind, here are four questions to ask when designing and building a website for your SaaS company. These questions will give you the perspective you need in order to find out if your website design is optimal.

1. Does your SaaS website make a great first impression?

Here’s a fact that keeps web

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