By Krista Glantschnig, VP, GTM, SAP Litmos
As we embark on this final quarter of 2020, there are countless lessons to be learned from one of the most tumultuous, trying, and troubled years of our lives – by anyone’s standards. There’s good reason to hope for a slow and steady recovery (economic, public health, global morale) through 2021, but in the meantime, gleaning some wisdom from the previous three quarters seems a worthy exercise.
2020 proved that business environments can change unexpectedly and are less in our control than we might like to think. 2020 rewrote the rules of the game, forcing all players to reinvent aspects of themselves and giving competitive advantages to those who adapted fastest. It also opened opportunities for brand new players who saw emerging market gaps and jumped in to fill them.
Even at the beginning of the COVID-19 crisis, companies started scrapping their 2020