Tag Archive : CRM

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Tableau announced that it is combining its software with Salesforce’s Einstein Analytics arm. The new offering will be known as “Tableau CRM.” It’s the latest integration between the two companies following Salesforce’s $15.7 billion acquisition last year.

“By bringing together the Tableau and Einstein Analytics teams earlier this year, and tapping into the power of the overall Salesforce ecosystem, we are putting rocket boosters on our innovation and accelerating our mission to help people see and understand data,” Tableau CEO Adam Selipsky said in a statement.

Tableau CRM will be part of the Salesforce CRM workflow. Initial integrations include “Einstein Discovery in Tableau,” which lets users identify patterns based on their datasets and enables predictive modeling and recommendations capabilities.

“Augmented analytics” is becoming more prevalent in the business intelligence software market, ZDNet noted, with competitors such as Microsoft and Qlik also rolling out similar products.

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Attracting new customers while satisfying and retaining current customers requires a personal connection. CRM services tap into the power of the cloud to give SMBs a competitive edge.

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Image: iStock/HAKINMHAN

For many businesses, small and large, attracting new customers while satisfying and retaining current customers, requires the establishment of a personal connection in a world where there is increasingly less personal contact. Typically, these personal connections come through the use of a customer relationship management (CRM) systems and their ability to tap into the power of the cloud and business digitization.

Rather than reinvent the wheel, many small businesses rely on Software as a Service (SaaS) vendors to provide the CRM software and the infrastructure needed to deploy their CRM tool. While there are dozens of available CRM software platforms to choose from, several vendors seem to rise to the top of review lists more often than the rest. These

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