| Special to The Ledger
Here’s something unusual: A company is going to notify members who are paying for its service – and who haven’t used the service in some time – that they will be dropped from the service.
The company: Netflix, the movie-streaming service. “At Netflix, the last thing we want is people paying for something they’re not using,” a company spokesman recently announced.
So if you are an inactive user – or non-user in this case – you can look for an email from the company if you haven’t used the service in the past year.
“So we’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership,” said Eddy Wu, the company’s product innovation director. “And we’ll do the same for anyone who has stopped watching for more than two years.”