October 13, 2020 | seo | No Comments
SEO and Social Media actions produce different outcomes. But they do have the same goal, and that is to drive website traffic and conversion.
The thing is, they both have vacancies. Surprisingly, they simply fill-in what’s lacking on the other. Let’s find out how their differences allow them to address their purpose.
4 Differences Between SEO and Social Media in Driving Website Traffic
1. Audience Targeting and Conversion
Social Media directly captures an audience initially through their specific pain points, which is the strongest and most catchy emotion. Apparently, social media audiences are deeply emotional because they’re on a personal level, rather than business-like. The secondary goal is to target people based on their demographics, geographic location, and, most importantly, their interests. It requires creative content to drive traffic efficiently. Social media audience targeting requires you to present the content even if they’re not searching for it. And you need