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Walt Disney is undergoing a major reorganization.

The company, on Monday, said that it’s reorganizing its media and entertainment businesses and named Kareem Daniel as Chairman, Media and Entertainment Distribution.

The company said in a news release the move would accelerate its direct-to-consumer strategy.

A newly centralized distribution group will oversee commercialization and distribution of all content globally.

Daniel will report to Bob Chapek, chief executive officer of Disney. “Kareem is an exceptionally talented, innovative and forward-looking leader, with a strong track record for developing and implementing successful global content distribution and commercialization strategies,” Chapek said in the statement.

Daniel has held leadership positions across a variety of businesses, including consumer products, games and interactive experiences, publishing, studio distribution, and Walt Disney Imagineering, according to the statement.

Content creation will be managed in three groups: Studios, General Entertainment and Sports. “The company’s three content groups will be responsible and accountable

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