What Is Disruptive Technology?
Disruptive technology is an innovation that significantly alters the way that consumers, industries, or businesses operate. A disruptive technology sweeps away the systems or habits it replaces because it has attributes that are recognizably superior.
Recent disruptive technology examples include e-commerce, online news sites, ride-sharing apps, and GPS systems.
In their own times, the automobile, electricity service, and television were disruptive technologies.
Disruptive Technology Explained
Clayton Christensen popularized the idea of disruptive technologies in The Innovator’s Dilemma, published in 1997. It has since become a buzzword in startup businesses that seek to create a product with mass appeal.
Even a startup with limited resources can aim at technology disruption by inventing an entirely new way of getting something done. Established companies tend to focus on what they do best and pursue incremental improvements rather than revolutionary changes. They cater to their largest and most demanding