Facebook on Thursday said it is raising the profile of member groups, hoping people with different views will find common ground on the leading social network.
It also announced new software tools to help administrators keep conversations civil in groups, which are used by more than 1.8 billion people monthly.
The company announced the new moves, which include updates to help administrators stop caustic posts as well as find sponsors, during its annual Facebook Communities Summit, which was held virtually this year due to the coronavirus pandemic.
“Groups are allowing people to engage with very different perspectives and backgrounds,” Fidji Simo, head of Facebook App, told AFP.
“It’s something we can use now more than ever.”
Parents who bond in groups devoted to remote teaching for their children, for example, could end up hashing out opposing views on school reopenings or mandatory vaccinations.
“Obviously, with different perspectives comes some safety