Although Google’s algorithm is based on universal guidelines, every market is different from one another.
By this, I mean that an SEO campaign may differ if you’re targeting the search market in the U.S., compared to targeting small international markets like the Danish one.
International SEO practitioners get to learn and try a variety of tactics – most of which are based on American studies that have plenty of prospects and a lot of data.
But this isn’t always the case.
When doing SEO in smaller markets, you’ll meet challenges that can slow down your campaign.
You’ll probably know this from testing different tactics.
This was the case for me and a client in Denmark, and it’s still an issue for many companies all over the world.
You need to use what you have to work with and develop a strategy from there to grow in small but competitive markets.