Search Engine Optimization (SEO) is a strange business. It’s full of conjecture, misinformation, and snake oil. SEO businesses are 80 percent scam, so if you hire someone to do it for you, you’ve got one chance in five of things going well. Therefore, you need to understand the basics of SEO so that you can either create a search engine–friendly website yourself or find a firm that knows what it’s doing.
Decide Which Search Sites You Care About
In North America, you really care about only two search engines: Google and Bing. Yes, there’s Yahoo! too, but Yahoo! gets search results from Bing, so if you’re in the Bing index, you’re in Yahoo!, too. And most sites that provide a search function get their results from one of these two systems. Those two systems are responsible for about 99 percent