Written content is the primary means by which e-commerce sites can engage their visitors directly. Unlike physical shops, an e-commerce store doesn’t have staff to highlight customers’ options or talk about different offers. Alongside imagery, written content is one of the few tools you have at your disposal to sell your products to an unconvinced site visitor.
It also happens to be one of the main tools at your disposal to get that visitor to your site in the first place, as written language is still a significant consideration in search engine ranking algorithms.
So, how can ecommerce content teams write in such a way that internet shoppers find the site in the first place, then decide to go on and make a purchase?
About the author
Ben Garry is a Content Specialist at Impression
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