September 27, 2020 | technology | No Comments
Presented by unitQ
User retention, brand equity, and revenue are driven by product and experience quality. Learn how automated user feedback platforms drive significant improvements, how to integrate tools into your workflow, and more in this VB Live event.
Register here for free.
“Companies trying to grow, trying to increase engagement and retention, can’t do that if they don’t have actionable intelligence around quality issues,” says Anthony Heckman, head of growth at unitQ.
Companies compete around a variety of vectors, he explains. In the content arena, it’s incredibly easy for companies to copy functionality that works. Snapchat grows successful and Instagram launches Live. TikTok gets big, and Instagram launches Reels. A company can compete on price, but you don’t necessarily want to be the lowest cost provider in your industry. That means product quality is key.
“We see, across the board, that category-leading companies, without question, are winning on this