October 8, 2020 | technology | No Comments
Business success in the post-pandemic world means reprioritizing to account for major, long-term changes to the way people and businesses make purchases.
Gartner has identified five areas of digital commerce that are being changed due to COVID-19’s effects not only on customer behaviors, but also due to rapidly accelerated adoption of online and digital alternatives by businesses.
The five areas highlighted could affect myriad types of businesses, with Gartner saying IT leaders will need to keep up with changes to remain competitive in the new normal.
“Digital commerce has played an important role during the pandemic by enabling organizations to continue serving customers. Measures implemented by organizations during the pandemic, such as enabling new go-to-market (GTM) models and new types of customer engagement are likely to remain, thus evolving digital commerce,” said Gartner senior research director Sandy Shen.
SEE: COVID-19 workplace policy (TechRepublic Premium)