September 28, 2020 | technology | No Comments
BRUSSELS (Reuters) – U.S. tech giant Alphabet Inc’s
Google has boosted its market power in the three years since EU antitrust enforcers ordered it to stop favouring its own price comparison shopping service, a study of 25 of its rivals showed on Monday.
Hit with a 2.4-billion-euro ($2.8 billion) fine three years ago by the European Commission for the offence, Google subsequently offered to allow competitors to bid for advertising space at the top of a search page to channel traffic to their sites.
Rivals however have said the proposal was ineffective and since then have urged EU antitrust chief Margrethe Vestager to sanction Google for not complying with her ruling.
The latest study by consultancy Lademann & Associates covered Axel Springer’s
price-comparison shopping service Idealo, British company Kelkoo, France’s LeGuide and others in 21 European countries.
“It (Google’s proposal) has further strengthened Google’s position on the national markets for