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After four years of selling massagers on Amazon, one seller noticed in March 2019 that his most popular product had split into two separate listings, one for each color. He contacted Amazon, who resolved the issue. But, within a day, the product listing split again.

“I was very surprised,” Michael, who asked that only his first name be used out of fear of retaliation, told NBC News. “I was thinking that Amazon basically has some checks for these kinds of situations.”

For months, he woke up to new issues on his top-selling massager product. One day the bullet points on the products changed. Another day the images changed. At one point, the product was recategorized as an adult toy. Each time, he reached out to Amazon to resolve the issue. In July 2019, Amazon told him the product had been suspended because it was categorized as a prohibited medical device.

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