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Search engine optimization (or SEO) is one of the most important marketing strategies to bring new customers to your business. An SEO strategy can attract new, qualified leads directly from a Google search.

If you’re looking to grow your business, SEO techniques can bring more interested customers to your website. Check out these helpful SEO strategies to improve your rankings in search engines and help your business thrive.

1. Target Relevant Keywords

Finding the right keywords can help your website appear in relevant search queries. Doing keyword research and finding the language your customer uses to discover brands like yours can help you reach the right customer at the right time. 

Creating content that aims to rank for specific keywords can help boost your website in search rankings and lead customers to you when they have a question or need.

2. Improve Internal Linking

User experience (UX) and SEO go

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Amazon  (AMZN) – Get Report on Tuesday said it would offer palm-scan signatures for payments at its stores, and offer the technology to third-party stores, in an effort to increase use of contactless transactions.

The move comes as the U.S. continues to have the most covid-19 cases in the world. 

The new service, called Amazon One, will enable customers to use their palms for activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work. 

Palm-based scanners are currently available at two Amazon Go stores in Seattle and the company said it planned to expand the concept to other store locations in coming months.

Amazon One “has broad applicability beyond our retail stores, so we also plan to offer the service to third parties like retailers, stadiums, and office buildings so that more people can benefit,” the company said

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