COVID-19 has created a big impact on businesses globally. Companies are making drastic adjustments to their expenditures just to survive this unprecedented economic crisis. Those that previously relied on paid online advertisements are left with no choice but to put their campaigns on hold indefinitely.
Google and Facebook Ad management companies like Australian Internet Advertising (AIA) saw a sharp decline in their clients because businesses started reducing their spending on paid ads.
AIA is an eight year old digital marketing agency which has already established itself as one of the premium Google ads management companies in Australia. It is headed by co-founder and director William Polson.
According to William Polson, “Now with companies cutting costs on paid ads, the importance of SEO has never been more relevant. That is why we knew we had to be at the top of Google for all SEO related search queries.”
SEO has been