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a close up of a sign: McDonald's Just Announced Some Great News, and It Has These 3 Things to Thank


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McDonald’s Just Announced Some Great News, and It Has These 3 Things to Thank

In the middle of a pandemic, it reported good news. Here’s why.

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This is a story about the three things McDonald’s has done recently that enabled it to report big revenue growth last month, in the midst of a pandemic and economic recession.

The three things? They’re about promotions, predictions, and process — our own new version of the 3 P’s, if you will (as opposed to people process and product). And as you read and learn what McDonald’s has done, you just might find some brilliant inspiration for your business.

First, the big story. McDonald’s said this week that its sales in the United States have bounced back since the start of the pandemic, increasing 4.6 percent over the last three months, against the comparable time period in 2019.

That’s

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  • McDonald’s is introducing the apple fritter, blueberry muffin and cinnamon roll to its permanent menu later this month.
  • The chain’s breakfast sales have lagged during the pandemic because of the disruption to consumers’ normal routines.
  • McDonald’s is also facing more competition for breakfast customers from rival Wendy’s.



a close up of a doughnut and a cup of coffee: McDonald's new cinnamon roll, apple fritter and blueberry muffin


© Provided by CNBC
McDonald’s new cinnamon roll, apple fritter and blueberry muffin

McDonald’s is adding baked goods to its permanent menu for the first time in more than eight years as the fast-food giant tries to revive its breakfast sales.

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Starting Oct. 28, customers will be able to buy an apple fritter, blueberry muffin or cinnamon roll at participating locations in the United States. The McCafe Bakery items will be available all day.  

Throughout the coronavirus pandemic, McDonald’s breakfast sales have been under pressure as many consumers work from home, disrupting their usual commutes and breakfast habits. The NPD Group

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