Media Archives - Marlenemourreau

SEO vs. Social Media: The Differences Between Search and Social Traffic

October 13, 2020 | seo | No Comments

SEO and Social Media actions produce different outcomes. But they do have the same goal, and that is to drive website traffic and conversion.

The thing is, they both have vacancies. Surprisingly, they simply fill-in what’s lacking on the other. Let’s find out how their differences allow them to address their purpose.

4 Differences Between SEO and Social Media in Driving Website Traffic

1. Audience Targeting and Conversion

Social Media directly captures an audience initially through their specific pain points, which is the strongest and most catchy emotion. Apparently, social media audiences are deeply emotional because they’re on a personal level, rather than business-like. The secondary goal is to target people based on their demographics, geographic location, and, most importantly, their interests. It requires creative content to drive traffic efficiently. Social media audience targeting requires you to present the content even if they’re not searching for it. And you need

By iwano@_84

Social media companies should focus more on internet safety: Microsoft CEO Satya Nadella

October 7, 2020 | internet | No Comments

Satya Nadella wearing glasses posing for the camera: Social media companies should focus more on internet safety: Microsoft CEO Satya Nadella

© Ruchira Kondepudi
Social media companies should focus more on internet safety: Microsoft CEO Satya Nadella

Microsoft Chief Executive Officer (CEO) Satya Nadella has said social media companies should pay more attention to internet safety.

Nadella said Microsoft would have applied some of its experience in internet safety to ByteDance’s video-sharing app TikTok, The Wall Street Journal reported.

“What needs to happen is real reform in social media where internet safety is a top consideration,” Nadella was quoted as saying by WSJ. Microsoft recently made an unsuccessful bid to invest in TikTok’s US business.

TikTok, which was banned by India in June, has faced increased scrutiny over privacy and safety of user data.

Also read: India has tech smarts to build a rival app store, but platform monopoly will be hard to break

TikTok has previously been accused of privacy violations in the US. In February 2019, it paid $5.9

By iwano@_84

Microsoft CEO Wants Increased Focus on Internet Safety in Social Media

October 6, 2020 | internet | No Comments

Microsoft Corp.

MSFT -1.06%

Chief Executive Satya Nadella said that internet safety should be a greater focus for social-media companies and that the software company would have applied some of its experience in that area to video-sharing app TikTok.

“What needs to happen is real reform in social media where internet safety is a top consideration,” Mr. Nadella said Tuesday at The Wall Street Journal’s CEO Council.

Microsoft during the summer made an unsuccessful bid to buy parts of TikTok and address what the U.S. said were national-security concerns about the app’s ties to China. The Redmond, Wash.-based company withdrew from the running after the Chinese government imposed export restrictions on the kind of software TikTok uses, leaving Microsoft’s cloud-computing rival

Oracle Corp.

in pole position to partner with the app.

Mr. Nadella said TikTok approached Microsoft because it required help dealing with the U.S. government’s concerns.

Consumer-advocacy groups this

By iwano@_84

Instagram boss: Foreign social media influence a risk in 2020 election

October 6, 2020 | technology | No Comments

Instagram boss Adam Mosseri told Savannah Guthrie on “Today” that there are foreign adversaries trying to use social media to “their own end” ahead of the presidential election.
“There are definitely foreign adversaries who are trying to use the platforms, or platforms like Instagram, to their own end,” Mosseri said. “We think of the election here in the US in 2020 as a huge test, not only for Instagram and Facebook, but for the industry at large.”
Mosseri oversaw Facebook’s News Feed during the 2016 election when Russia-linked agents spread disinformation on social media that reached millions of people, particularly on Facebook.
It was a learning moment for Facebook, Mosseri said, noting that it took Facebook too long to “focus on the negative that can come from connecting so many people at scale.”
Visit Business Insider’s homepage for more stories.

Instagram boss Adam Mosseri said that foreign adversaries are attempting

By iwano@_84

Leading Military Website Task & Purpose Joins The War Zone at Brookline Media

October 6, 2020 | website | No Comments

NEW YORK, Oct. 5, 2020 /PRNewswire/ — Task & Purpose, a leading digital media website for active-duty military members, veterans, and their families, announced today it was joining the Brookline Media network of sites, immediately creating one of the largest footprints in the military-focused media market.

“I launched Task & Purpose to give a platform and voice to our remarkable servicemen and women,” said Zach Iscol, Task & Purpose co-founder. “And I could not be prouder of all the team has achieved, from taking on difficult topics like sexual harassment and how we care for our sick and wounded to supporting Gold Star families and telling the stories of unsung heroes and fallen warriors, and so much more.”

“With Brookline’s expertise in digital media, complementary audiences, and passion for supporting our nation’s troops, I couldn’t think of a better team to be working with moving forward to

By iwano@_84

Business Insider’s top advertising and media stories for October 5

October 5, 2020 | technology | No Comments

Hi! Welcome to the Insider Advertising daily for October 5. Lucia Moses here, filling in for Lauren Johnson.

Today’s news: Tech chiefs to testify, why Pepsi isn’t following Coke into hard seltzer, and Triller user numbers disputed.

First: remember to subscribe here to get this newsletter daily.

ted cruz jack dorsey twitter

Sen. Ted Cruz, left, and Twitter CEO Jack Dorsey.

AP/Jacquelyn Martin; AP/Jose Luis Magana

The CEOs of Facebook, Google, and Twitter will all testify before Congress, days before the election, over legal protections for internet companies

Read the full story here.

pepsi pepsico

AP Photo/Paul Sakuma

PepsiCo’s CEO explains why it’s shying away from hard seltzer even as Coca-Cola moves into booze

Pepsi and Coke have been taking different paths when it comes to selling beverages to pandemic-weary consumers.

PepsiCo is focused “100%” on its strategy in energy drinks, CEO Ramon Laguarta said on the company’s earnings call Thursday in response to a question about

By iwano@_84

Bliss Drive Media Is Making Moves In The SEO Agency Business

October 4, 2020 | seo | No Comments

Irvine, California – ( NewMediaWire ) – October 2, 2020 – Bliss Drive Media, an SEO, and digital marketing company offers top-notch SEO services. The company assists organizations and websites in increasing their SERP (Search Engine Result Page) rankings and overall traffic.

Bliss Drive, led by Richard Fong, an industry-expert, promises comprehensive marketing services to all their customers. As a website’s digital marketing partner, Bliss Drive offers quantifiable results that aim at more than mere online exposure.

Richard Fong, the Founder-CEO, believes that result-driven SEO strategies are capable of helping increase a website’s online presence. His company is centered around the primary goal of acquiring better customers to eventually boost sales and profits.

What Does Richard Fong’s Bliss Drive Offer?

Richard Fong ’s brainchild, the Bliss Drive, focuses on offering customers an assortment of SEO-related services. From targeted keyword searches, website structuring, and link building to blog curation and

By iwano@_84

Parler, social media Proud Boys use, saw use spike during Trump debate

October 3, 2020 | technology | No Comments

Parler, an app popular with Trump supporters and the extremist Proud Boys group, said its activity tripled during the debate where Trump mentioned the group.
Parler markets itself heavily on its lack of content moderation, and is used by many who, like the Proud Boys, are banned from other sites.
A spokeswoman told Business Insider its activity tripled during and after the debate, and it had 266,000 active users in that period.
Trump refused to condemn white supremacy during his first debate with Joe Biden, saying instead: “Proud Boys, stand back and stand by.”
The Proud Boys celebrated Trump’s comment by creating merchandise and using it as a recruitment drive.
Visit Business Insider’s homepage for more stories.

Parler, a social media platform popular with Trump supporters and used by the Proud Boys, said its activity rose to three times its normal levels during the debate in which Trump mentioned the

By iwano@_84

BISD, Facebook investigating social media threat against teacher

October 3, 2020 | technology | No Comments

Beaumont ISD Police are investigating after a number of threats were sent to a teacher through anonymous Facebook accounts demanding them to “stop sending work.”

BISD spokesperson Hannah LeTulle confirmed that the district was investigating the matter, but did not provide additional details.

“The district takes any and all threats seriously and is doing so in this situation,” LeTulle said in a statement to The Enterprise, “The matter is under current investigation with the BISD Police Department.”

The messages were sent from at least three separate accounts with fake names including a character from the cartoon “Naruto,” and another with a phrase tied the hacking activist group Anonymous.

A Facebook spokesperson said the accounts have been deactivated for violating the social network’s policies prohibiting fake accounts, and that the company is investigating the matter.

None of the accounts had profile pictures or “about” information prior to their deactivation.

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Recent News

Tag Archive : Media

4 Differences Between SEO and Social Media in Driving Website Traffic

1. Audience Targeting and Conversion

The CEOs of Facebook, Google, and Twitter will all testify before Congress, days before the election, over legal protections for internet companies

Read the full story here.

PepsiCo’s CEO explains why it’s shying away from hard seltzer even as Coca-Cola moves into booze