SAP’s Bob Stutz rips off the enterprise software pricing Band-Aid as DSAG reports significant redlines in member revenue
October 12, 2020 | software | No Comments
Last Friday, Paul Greenberg and Brent Leary, two of the best-known analysts in the CRM space hosted a public LinkedIn video discussion with senior executives from SAP, Oracle, Adobe, Microsoft, and Salesforce. Events of this kind are rare and there are plenty of learnings to be had from that session.
Towards the end of the 90 plus minute discussion, Bob Stutz, President of Engineering and Operations for SAP Customer Experience threw a curveball that has long been missing from discussions around responses to the COVID-19 pandemic:
I think the biggest question that I constantly get, and it’s not directed towards the current company I work for, but more around the industry is when is the software industry going to change its pricing model?…I mean, subscription models are hard. And, constantly I get asked the question, when will this industry move to a pay as you