Apple failed to market the iPhone 12 Pro to the average consumer, analysts say
October 14, 2020 | technology | No Comments
- Apple announced its latest class of iPhones on Tuesday, but some analysts said the company failed to address a key point: Why the average consumer should shell out $1,000 for its top-of-the-line iPhone 12 Pro model.
- The Pro models and “regular” iPhone 12 models can be distinguished by the extra camera lens in the pricier option.
- But that mostly matters for serious photographers, not the average consumer.
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Pricing for the Apple iPhone 12 Pro Max is unveiled.
Apple announced its latest class of iPhones on Tuesday, but some analysts said the company failed to address a key point: Why the average consumer should shell out $1,000 or more for its top-of-the-line model.

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“In past phone cycles, we have felt that AAPL makes a strong case why tech-savvy consumers should gravitate towards the highest end solution (iPhone X in 2017, iPhone XS in 2018, iPhone