GameStop, Microsoft partnership sends games retailer’s shares up 44%
October 9, 2020 | technology | No Comments
- GameStop shares rose 44% on Thursday after it announced a multiyear partnership with Microsoft.
- GameStop will begin selling an “Xbox All Access” bundle stores, with an Xbox console and two-year digital subscription at no upfront cost.
- It will roll out the use of Microsoft Dynamics 365, Teams, and Surface devices in its stores and offices, it said.
- GameStop will also upgrade its e-commerce site as part of the partnership.
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GameStop on Thursday announced a multiyear partnership with Microsoft to upgrade its stores and offer a new Xbox console package for no up-front cost — sending its shares rocketing by 44%.
As part of the partnership, the world’s biggest video games retailer said it would offer buyers an “Xbox All Access” bundle, for zero upfront cost, that includes an Xbox console and a two-year digital subscription to Xbox Game Pass Ultimate, Microsoft’s “Netflix of