October 2, 2020 | programming | No Comments
Its virtual RevolveU conference is the latest example of the company’s marketing pivot, due to the ongoing Covid-19 pandemic.
Revolve’s influencer-filled, made-for-Instagram events, which span from tropical vacations to full-blown music festivals, are not only central to its business — it’s one of the things the retailer, known for glitzy party dresses, colorful swimwear and other #OOTD-friendly wares, has become synonymous with.
The company had big plans for 2020, before the Covid-19 pandemic led to global lockdowns and stay-at-home orders. “We actually felt like this year, of all the years, was the most organized we’ve ever been,” Raissa Gerona, Revolve’s Chief Brand Officer, says, on a Zoom call in September, thinking back to the beginning of the year. On the docket was Revolve Festival during Coachella, a Revolve Around the World trip to Cannes for the French Grand Prix in June, Revolve Summer in July, the inaugural Revolve U in