September 29, 2020 | technology | No Comments
Spotify made major headlines last year when it announced an exclusive podcast deal with the Obamas’ production studio Higher Ground. Today, the company made a perplexing about-face. The company says it’ll be releasing the first season of The Michelle Obama Podcast on “a number” of other podcast listening platforms starting tomorrow, September 30th — two weeks after the show’s season 1 finale.
The company hasn’t detailed which platforms will have the show, but it’s in conversations with several, including Stitcher, Google, Apple, and iHeart. A Spotify spokesperson says future seasons, if the show’s renewed, will “debut exclusively” on Spotify, but didn’t say whether the show will be windowed or fully exclusive to the service.
Obama’s show expansion could help Spotify find a larger audience while also driving listeners back to the platform. It has tested this strategy with other shows, including Dope Labs, Son of Hitman, and InCharge