Statistics and Market Data about the Internet
This page provides statistics, facts and market data related to internet. This includes information on segments and industries such as social media, online search, user-generated content, online advertising and marketing as well as statistics on demographics and use.
Current internet user figures suggest that there are more than 2.5 billion users worldwide with a global penetration rate of 35 percent with North America accounting for 14 percent of global internet users.
Since the late 1990s, the internet has not only provided users with online experiences such as email, online search and general browsing but has also played a major role in enabling human interaction and reshaping traditional communications media such as film, television, music and telephone. The mainstreaming of internet features, such as digital music and video, user-generated content and digital media sales, have caused traditional media consumption to undergo significant changes.