Spurred by the COVID-19 pandemic, a group of 325 hotel industry executives coordinated by The Gettys Group, a Chicago-based design, development and consulting firm, have been meeting since June to brainstorm hotel innovations. The global think tank called The Hotel of Tomorrow Project which includes operators, designers, manufacturers and owners from Four Seasons, Hilton, IHG and Marriott among others recently released its findings culled from 79 suggested ideas from 16 teams globally that were then shopped to 1000 industry executives for their input. These five ideas were deemed to have the most potential.
Proving that how guests sleep was the most significant feature, the most popular was the Bed XYZ, an optimized sleep platform devised to enhance the guest room environment. Specially engineered fabrics control bed temperature and